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August 14, 2014—Programmatic Digital Advertising Saves Brands Money

NBM Blog


Consumers Ages 48 + Who Hold 70% of the U.S. Wealth Spend More Time Online Th...
19 Jan 2014 at 9:57am

Highlighted Publishers

Boomer Media News


Netflix Takes Big Chunk of Viewing but May Not Hurt Ad-Supported TV
Netflix, home of "Hemlock Grove" and "House of Cards," hurts HBO and VOD more...
25 Sep 2014 at 12:00am

From Silicon Valley, Media Startup Ozy.com Vies for Adland's Attention
Ozy, a site co-founded by former MSNBC anchor Carlos Watson, is introducing i...
26 Aug 2014 at 12:00am

Why the Sports Market Must Play the Long Game
While catering to current fans, sports franchises and media need to focus on ...
18 Aug 2014 at 12:00am

So Long Soccer Mom? Carmakers Shift Marketing Aimed at Women
With women's buying -- and driving -- power on the rise, portrayals of soccer...
14 Jul 2014 at 12:00am

Internet Advertising News


3 ways brands can engage using digital video
Digital video was all the buzz on day one of the IAB MIXX Conference, with Ya...
30 Sep 2014 at 9:50am

IAB launches Tech Lab to help members and set standards
On Monday, the IAB announced its Technical Laboratory to assist companies in ...
30 Sep 2014 at 9:50am

Selfie generation seeks complex digital content
Dawn Ostroff of Conde Nast Entertainment talked about creating rich, layered ...
30 Sep 2014 at 9:50am


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