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November 29, 2013—Navigate Boomer Media Adds Programmatic Digital Advertising, Access to Private Networks and Exchanges for Superior Optimization

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Consumers Ages 48 + Who Hold 70% of the U.S. Wealth Spend More Time Online Th...
19 Jan 2014 at 9:57am

Highlighted Publishers

Boomer Media News

Survey: Advertisers Rank Below Government at Protecting Personal Data
A Gfk study found just 25% of participants believe advertisers and marketers ...
14 Apr 2014 at 12:00am

General Mills Looks Beyond TV to Target 'Micro' Markets
The maker of big brands like Cheerios and Betty Crocker thinks small with dig...
12 Mar 2014 at 12:00am

Gatorade Brings Propel Back Into the Family for a Relaunch
Propel is returning to the Gatorade portfolio, getting a package refresh and ...
12 Mar 2014 at 12:00am

Watch the Spot: Pepsi to Promote Mini Cans During Oscars
Pepsi is giving its mini can a big stage with a 60-second ad airing during th...
26 Feb 2014 at 12:00am

Internet Advertising News

Google sees boost in ad volume but dip in rates for Q1
Google's first-quarter earnings were $15.4 billion, up $2.4 billion year-over...
17 Apr 2014 at 10:23am

How the retail catalog has changed in e-commerce era
Major retailers continue to mail paper catalogs as part of their marketing st...
17 Apr 2014 at 10:23am

Yodle, ReachLocal face small-business ire
Yodle and ReachLocal market themselves as hands-on search engine and Web adve...
17 Apr 2014 at 10:23am

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